• Erin BridgeStreet

Six Must-Follow Social Media Channels for Accommodation Owners, Operators, and Managers

Looking for ideas to add value to your accommodation property? We’ve got you covered from the inside out. Below is our curated list of social media channels to follow to learn property management tips, interior designs ideas to keep renters coming back, how to expand your property with outdoor living space, and ideas for improving the guest experience.

Vacation Rental Success Podcast Produced by the team at Vacation Rental Formula, this podcast covers the behind-the-scenes topics of acquiring, managing and promoting accommodation properties. The podcast host, Heather Bayer, has been successfully renting homes since 2005 and is a best-selling author. Her podcast brings great ideas to the surface such as how to manage a crisis, how to make a great first impression for client retention, and marketing strategies using digital marketing with Google Analytics. Host: Heather Bayer Episodes: 285 Reason to follow this social media channel: Learn property management tips from other successful accommodation property owners.

Magnolia Blog with Joanna Gaines Famously known for home design on the hit TV show Fixer Upper, Joanna Gaines has become a household name. She is now the owner of Magnolia Market, publisher of the Magnolia Journal, and lead author of the Magnolia Blog. Joanna doesn’t stop there as she and her husband Chip Gaines recently launched their own accommodation property business with rentals available in Waco, Texas. The Magnolia blog offers ideal reading for tips on how to decorate any space, learning the newest design trends, and decorating spaces for comfort and functionality. Joanna’s designs have gained her a worldwide following and she and Chip were named in the Time Magazine’s 2019 Top 100. Author: Joanna Gaines Number of Posts: >500 Reason to follow this social media channel: Learn renter favorite design tips for any room in your accommodation property. Outdoor Elegance Patio Design There’s no better way to enlarge your accommodation property and add to its value than to provide outdoor living space. It’s the place where renters will go to unwind after a day of sightseeing or business travel. Whether you have a large outdoor space or a simple patio, a great channel to follow for ideas is Outdoor Elegance Patio Design. The company’s Facebook page offers picture after picture of furniture and accessories. Scroll through their images to get ideas for your own outdoor space. Company: Outdoor Elegance Patio Design Number of followers: >4K Reason to follow this social media channel: Add value to your accommodation property with a welcoming outdoor living space.

Trip Advisor – Entertainment Ideas When you first arrive at a destination, what’s the first thing you think about? Most likely, it’s what are things to do and places to go. Your renters are thinking the same thing once they get settled into your accommodation property. Make their stay memorable with a welcome package made up of top-rated local suggestions. The Trip Advisor website is a perfect place to go for ideas on where to eat, where to shop, and what’s happening in entertainment. Company: Trip Advisor Number of Destinations Covered: Everywhere! Reason to follow this social media channel: Improve the guest experience with suggestions on where to eat, where to shop and things to do.

National Corporate Housing – Indy The Indiana location of National Corporate Housing uses Instagram to its fullest capacity with their corporate housing marketing efforts. They use the channel as an unfiltered travel guide to share virtual tours of available properties, local happenings in the area, client testimonials, and to recognize top performing properties. Notably is their Refer & Earn program which helps in two ways. Participants can register and refer renters to National Corporate Housing and receive compensation. Plus, local businesses can sign up to deliver goodies to top performers. The goodies are often the products the local business sells. This tactic is a great way to engage the local businesses in helping with referrals for your accommodation property. Company: National Corporate Housing Indiana Number of followers: >11,000 Reason to follow this social media channel: Grow awareness of your accommodation property, marketing strategies and referral ideas.

Business Travel Destinations Blog Business Travel Blogger Rob Hard writes about city reviews, travel tips, and accommodation tips in the highly recognized blog, Business Travel Destinations. If you own or manage an accommodation property this blog can be a go-to source to learn what business travelers crave and what drives them crazy with accommodations. The blog is a review-based blog and offers the opportunity for accommodation properties to be featured – for a fee. Partner with your local tourism office to have your destination and property featured. Company: Business Travel Destinations Blog Number of followers: >12,000 monthly readers Reasons to follow this social media channel: Keep your property updated with business traveler needs, learn ideas for updating your property, learn tips for partnering with local tourism businesses to promote your property.

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